An interview with Lianne Ebbinkhuijsen – Easy Influencing Expert… Always finding better ways…!

How did you get to be a Speaking, Sales and Business Mentor and why?

img_2 My story explains it all. Back in the early 90’s I became a CPA in record time and was immediately labeled as a ‘high potential’.
Hey, I felt geared up for success!

I have worked with big companies in Holland for 14 years in different roles and at all corporate levels.

However, I never really felt like being part of the corporate family.
I often ran into integrity issues and hidden agendas.

Under the surface I grew an overall fear to show my real self as it did not feel safe or wise to do so. I was good, really good at my work. But I realized that if you cannot really show and express yourself, if you cannot ‘sell’ yourself and the value of your brilliant ideas, you will continue to go unnoticed. No one wants to go unnoticed; everyone wants to matter or make a difference! And for me that seemed so complicated, scary and even impossible! I felt like a hidden secret, unable to fulfill my potential. Very frustrating.

One day in 1998, I had to do a very important presentation in front of an international audience of 22 men, before which I had made a fool of myself 2 years earlier. So on that particular day I was very nervous, not knowing how my speech would go. And it was there and then, I DECIDED to stop what I had been doing for years; I decided to stop sustaining an image of a strong and professional woman and surrendered. I decided not to listen to the conflicting voices in my head and surrendered.

img_4So when it was my turn to present, I decided to go, that’s all. Just to stand up, go and allow myself this ‘not knowing’ of what would happen. So I went, stood up there for a moment, looked at a few people, into their eyes and I had my best speech ever, resulting in a 100% buy-in for a new idea!

And since this ‘defining moment’ of letting my walls down and not working so hard for safety, I just wanted more! For the first time in my life it was EASY for me to influence others in an authentic and highly effective way. Finally I proved to myself that it can be easy, as deep down I have this belief that there is always an easy way to get where you want to go.

I became passionate about speaking and selling as the two most vulnerable forms of influencing. Through self-education, being coached by the best and testing what I had learned [!] I mastered my influencing skills and they became … easy, heartfelt and they lead to big results!

Shortly after starting my own business in 2009, people asked me to teach them what I was doing in this field. Once I calculated my own conversion rate [of one on one conversations], it became totally clear why people reached out to me: 88% conversion with hardly any marketing in place and not having spent years and years in sales. It can be easy!

It was then that I decided to devote my professional life for to supporting other ambitious independent professionals on how to become visible by speaking and how to handle sales conversations, so that they can get their word out, grow their business and make more money in a meaningful way!
In 2012 my business went through the roof and I transformed my Dutch practice into a Global Company in less than 6 months. During that intense journey I had to learn a lot in short period of time. I had to become a good marketeer; offline as well as online.
Over the years I have worked with countless private clients, spoken in front of many groups and created powerful blueprints and systems:

¨ SensationalSellingSpeech™ – Creating and delivering impactful and client attractive presentations and keynotes. The principles are also suitable for online presentations like webinars and teleseminars.

¨ ConversionWithConfidence™ – The proven formula for closing a sale every single time – Sales conversations that make 9 out of 10 prospects say YES to you.

¨ Easy Influence Academy Curriculum™ – My library full of tools and content on growing a multi 6 figure business and beyond

Together they are the fastest way to making more money and serving more people.

Who are your clients exactly?

I work with ambitious independent professionals and entrepreneurs. Professionals who are really good at what they do and feel they have great potential, but find it difficult to be visible in a big way, craft their message, speak or sell their ideas or services. They really want to have a bigger impact than they currently have.

They are top coaches, consultants, trainers, advisors, creators of knowledge-platforms, service professionals with new ideas or even CEO’s/founders of companies that provide extraordinary solutions. Sometimes they call themselves Agents of change, Entrepreneurs 4.0 or Leaders of the new world.People who feel that they have got to get their word out in a big way and reach a lot of people. However, they have never been taught exactly how to do that in an authentic, professional and easy way.
They are extremely passionate and good at what they do. Professionals that know and feel that they are more than mediocre but somehow find it difficult to really show and sell that. Many of them already have had some successes but cannot seem to find a way to leverage their influence and impact.

What type of personality do you work best with and what is expected of me?

My products and programs were created for people who are absolutely excited and dead serious about getting out there and growing their business. Professionals who really want to step up their game and KNOW they have great potential but who miss the tools, mindset and guidance to go out, make themselves visible and really sell themselves. Often they are driven by a higher purpose or wanting to contribute to a better world in some way.
I only work with professionals for whom their personal growth and their business are IMPORTANT enough to be willing to spend time, energy and money on themselves. Being a highly achieving go-getter myself, I’m known to work best with other highly achieving go-getters who are ready to get going.
And… who want to enjoy the journey while persuing their dreams. If there is no joy, then what’s the point?

Making it fundamentally better

Lianne has an infectious passion for her work!
Whether she’s interacting with strangers on an airplane or helping her high profile clients,
she’s always seeking out and explaining fundamentals that make things better!

Prateek Jain – Aerodynamic engineer at Gulfstream Aerospace

For what type of professional is it NOT going to work?

I’m very selective in whom I work with. My programs are NOT for everyone. They are not for those who expect magic and therefore take no responsibility for their own actions. You will only get results if you are willing to explore, willing to be uncomfortable sometimes and willing to do the work.

Another type of person I won’t work with (without exception) is the whiner or the chronic skeptic, as well as individuals who refuse to self reflect. If you are one of these people, I gently and respectfully ask that you do not contact us and I hope you understand why. We’ll just not work well together and I wouldn’t want you to waste your time or money.

How are you different from other “speaking coaches, sales trainers or business coaches?”

img_1You mean what really sets me apart from the rest?

I thrive and strongly believe in.. always finding a better way and share it. That is how I am wired, my WHY.
I follow my gut and sometimes move mountains to find better ways to grow a business. For myself AND my clients.

a] I constantly see where people step over things, I notice opportunities others don’t see and see where landscapes are changing. I am an improver and innovator on the go.

b) Although I offer a basic structure that is easy to implement and proven to get results, I teach my clients how to connect and engage on an energetic level so that they become confident, charismatic and creative to find their own way and words for expressing the value they bring to their clients

c) I have a passion and a sense for my clients’ full potential. I project my clients into their future and by intuition know how they can get results! I invite them to step up and I coach them to go for it!
I instantly feel how they can optimize their influence (And when they do I show them my goose bumps as a result (-: )

Also you can expect my transparency and my courage to tell you how it really is. No guessing. I often tell my clients that I’m rather meaningful, honest and real than just nice. They always appreciate the immense value that comes out of this approach.


Does this really work?

Yes! The result of our work is an approach to speaking and selling that, over time and with your dedication, works consistently to attract the business you want. See the success stories of other clients.

What results can I expect?

You can expect to:

  • Grow your confidence as a…Speaker, Entrepreneur AND a Leader
  • Learn how to attract and convert clients in the fastest and easiest way possible (even without having a big list)
  • Get proven techniques that you can apply right away to not have to reinvent the wheel
  • Reach your ideal clients
  • Get clear on your message
  • Close the sale without ever feeling sales-y, pushy or naïve
  • Be seen and paid as a trusted authority in your field
  • Create greater exposure and visibility for yourself and your business
  • Grow your business

Lianne, based on everything I’ve read and heard about you, I know you’re the one I want to learn from. What are my options for working with you?

1] To make a first step from the comfort of your own home

I offer several information products and regular online coaching programs.

2] Elite coaching

The only option to work with me one on one [besides my yearly mastermind programs at the Easy Influence Academy] is through limited VIP consulting days or VIP packages. For more information and reservations please e-mail my support team.

I’m not sure I’m ready to jump in yet. How can I learn more about you and your work?

A way to learn more is by subscribing to my email update. I will not be sending you an ezine every week as that is not my style. I email my people when I have something to share of have found a better way or approach in doing business that is worthwhile learning about.
Subscribe here [or send us an email] and you will be updated regularly.

OK, I’m ready, but I have a couple of additional questions. How can I contact you?

If you have questions, just email my team at

What else is there to learn about you?

I’m a certified trainer/coach [met Hart en Ziel©® – with Heart and Soul], a certified Presentations Coach
and a Licensed Speaking Circles® Facilitator.
Also… a Member of the International Association of Women in Business Coaching
a former Teacher at the 1st European School for Presentations Coaching [SVPC].
1st European Certified executive WHY-business coach.plaatje boek Veron

I live in Houten, a town in the centre of The Netherlands together with my wonderful husband and 3 magnificent kids.

Other words I can share; part-time performing artist/singer, running, skiing, theatre, red wine …
Although I recently adopted a healthy Paleo lifestyle … every now and then I like to get loose
with beer and crisps.
My newest aspiration is to be able to play a bass guitar [yeah!]

Not born for cooking.

Freedom is my number 1 value.

Go here to find out your options for working with me.