Authenticity sells


We see our society and economy more and more as artificial . Many of us feel that there is a ‘bigger’ message behind the credit crisis, the bankruptcies and the excessive corporate bonuses: a message about degradation. Lack of trust.

The need for authenticity and transparency is becoming increasingly bigger. People will only ‘survive’ in this complex world if they are able to get to the bottom of what is really important to them. If they can ‘live’ aligned with their values.

This requires unprecedented change and new behavior, as can be seen in the medical world where highly respected specialists have revealed own medical errors, something unheard of not too long ago.

I have noticed a similar change in presentations. It’s not that people have started to present in a different way, it’s about changes that make the audience feel more comfortable and add to the level of trust which the speaker gains.


The audience is not interested in hidden agendas , technical jargon or artificial stories. The audience is there to be reassured; to hear about a solution for their problems or worries.


People will attend a presentation to be touched or moved , to listen to a speaker who enriches them and who performs at his best.

Now, when does the speaker perform at his best?

A speaker is charismatic and fascinating when he is just himself, authentic.

When he shows himself and speaks out.

Also when he tells his own personal story.


Clients often ask me “How do you become authentic?” Funny question as authenticity is rather a quality of being than something you can ‘become’ or ‘do’.

It is however something you can explore and practice. You can make the first step towards authentic presence by reflecting on 3 things:

  1. Someone who is truly authentic has nothing to hide . Ask yourself “What do I hide when I am on the stage?” Could it be lack of knowledge (you may find yourself bluffing or avoiding a question which you don’t know to answer, instead of simply saying that you don’t know) or feeling insecure (and you may put up an act so they will see the act instead of you)?
  2. Someone who is truly authentic feels comfortable with himself . Ask yourself when and where you are criticizing yourself. When are you not happy about yourself?
  3. Someone who is truly authentic does not overdo anything . Ask yourself “What am I doing too much?” ‘Too much’ could be about all sorts of unnecessary things: gestures, difficult jargon, too many words too quickly or any other fuss.


I am convinced however that you can never be authentic all the time, or should be. Point is, you should be able to recognize certain patterns that prevent you from being authentic. These patterns cost a lot of energy and slow you down in achieving your goals when you are in front of groups!


In case you want to sell yourself and your ideas to your audience, your audience needs to say ‘Yes’ to you on a sub-consciousness level.

Being authentic makes it much easier for them to say ‘Yes’.


‘The art of being’, already yours?

I wish you all the best for your (authentic) presentation.
Your Easy Influence Assignment
Reflect on one of the 3 pointers and ask yourself ‘What can I stop doing, so that my authentic self shines through automatically and people get hooked easily?”
An important question as being more authentic is usually a matter of pimping off
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